THE MARKET
India is referred to as the Beauty Industry's El Dorado.
A bright future with its vast population and a youthful demographic who are driving the beauty category at an unparalleled speed.
A market that offers the global beauty community an unprecedented opportunity to engage an audience who enthusiastically embrace innovation and new brand experiences.
A GROWING POWERHOUSE FOR GLOBAL BRANDS
Heads are turning east with a surging affluent population, a fast-track beauty category and a youthful demographic with
a prosperity to spend. The landscape is set to shape the
world’s most dynamic and scalable market.
The world’s most youthful population with extensive internet access, escalating disposable incomes, increased consumer aspirations, and the influence of social media and specialist eCommerce platforms are fuelling this explosive beauty growth that's projected to reach $34bn by 2028.
A rate of growth expected to continue for many years as India's middle classes that is expected to reach 430m by 2030 will continue to flourish and bloom.
THE OPPORTUNITY
India is expected to become one of the world's largest BPC markets. A category expected to reach US$27bn by 2025 with a 8-9% GAGR. A rate of growth expected to continue for many years as India's middle classes continue to flourish and bloom.
The landscape has changed with rapidly increasing appetite for global beauty brands and more specialist retailers entering the beauty space to fulfil this growing consumer demand for new branded experiences
There exists significant opportunities for global brands to enter this unprecedented beauty market.
Right time, right place